Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
Explains forecasting models for new and existing pharmaceutical products and how to apply them effectively in industry settings.
About This Book
This book provides an overview of forecasting approaches used in the pharmaceutical industry.
It covers models for new product forecasting as well as in-market performance tracking.
Readers learn how to apply these methods to support business decisions.
The content focuses on practical use of forecasting tools within pharma settings.
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