Total Competition: Lessons in Strategy from Formula One
by Ross Brawn, Adam Parr
Total Competition uses Formula One as a framework for understanding strategy, competition, and performance. Ross Brawn and Adam Parr examine the principles and decisions that matter in a demanding, fast-moving environment, offering insights relevant to readers interested in business, leadership, sport, and the pursuit of success.
About This Book
Total Competition examines strategy through the lens of Formula One, a sport defined by speed, pressure, technology, and relentless competition.
Ross Brawn and Adam Parr draw on their perspectives to consider the decisions and principles that shape performance in a highly competitive environment.
The book offers readers an accessible way to reflect on competition, leadership, and strategic thinking beyond the racetrack.
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