Marketing for Sport Business Success
by Brian Turner, Bonnie Parkhouse, Kimberly Miloch
Marketing for Sport Business Success offers an accessible foundation in marketing within the sport business environment. It is designed for readers who want to understand how marketing principles support sports organizations, products, services, and audiences, making it a useful introduction for students and aspiring sport business professionals.
About This Book
Marketing for Sport Business Success introduces the relationship between marketing and the sport business environment.
The book provides a foundation for understanding how marketing concepts apply to sports organizations, products, services, and audiences.
It is suited to students and readers interested in developing knowledge of sport business marketing.
Topics are presented with an emphasis on building practical awareness of marketing’s role in sport business success.
Reviews
No reviews yet. Be the first to review this book!