Strategic Communications Planning for Public Relations and Marketing

by Laurie J Wilson, Joseph Ogden

Business Communications

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Strategic Communications Planning for Public Relations and Marketing presents a focused examination of communication planning across public relations and marketing. Written by Laurie J Wilson and Joseph Ogden, it offers students and professionals a practical resource for understanding strategic communications and organizing effective communication efforts.

ISBN-13 9781465249159 ASIN 146524915X Views 305 Publisher Kendall Hunt Publishing Year 2014 Edition 6 Format Paperback Product Group Book Pages 303 Created February 25, 2026 Updated October 29, 2026

About This Book

Strategic Communications Planning for Public Relations and Marketing explores the planning process behind professional communication efforts.

Written by Laurie J Wilson and Joseph Ogden, this book connects public relations and marketing within a strategic communications framework.

It is suited to readers seeking an organized introduction to communications planning and its role in business practice.

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Strategic Communications Planning for Public Relations and Marketing

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