Persuasive Communication
by James B. Stiff, Paul A. Mongeau
An authoritative overview of persuasive communication theories and research, offering valuable insights for students and practitioners seeking to understand how influence works in various contexts.
About This Book
Persuasive Communication explores the fundamental theories and research behind how people influence one another through verbal and nonverbal messages.
The book examines key concepts in persuasion, including message design, audience analysis, and the psychological mechanisms that drive attitude and behavior change.
Readers will gain insight into both classic and contemporary approaches to persuasive communication across interpersonal, group, and mass communication settings.
Authored by James B. Stiff and Paul A. Mongeau, this work serves as a foundational resource for students and professionals interested in the study of persuasion.
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