Truly Global: The Theory and Practice of Bringing Your Company to International Markets
Truly Global explores what it means to bring a company into international markets. Combining theory with practice, Anna N. Schlegel’s book offers a focused introduction to global business expansion for readers interested in international strategy, cross-border growth, and the realities of operating in a connected marketplace.
About This Book
Truly Global examines the theory and practice of bringing a company to international markets.
The book focuses on the challenges and opportunities associated with operating beyond a single domestic market.
It presents a business-centered perspective on global expansion and international growth.
Written by Anna N. Schlegel, this title is suited to readers interested in global business strategy and cross-border markets.
Reviews
No reviews yet. Be the first to review this book!