Mastering Strategic Management
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Mastering Strategic Management

by Dave Ketchen, Jeremy Short

Business Management strategy
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An accessible introduction to strategic management concepts, analysis, and implementation for students and business professionals.

About This Book

Mastering Strategic Management presents core concepts and frameworks used in business strategy.

The text covers analysis, formulation, and implementation of strategic decisions.

Written for learners seeking a structured introduction to strategic management topics.

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I will be using this book for: