Designing and Managing a Research Project: A Business Student′s Guide
by Michael J. Polonsky, David S. Waller
This essential guide helps business students design and manage research projects with confidence. Covering planning, execution, and oversight, it provides practical tools to tackle research challenges effectively. Ideal for building skills in academic and professional settings.
About This Book
Designing and Managing a Research Project: A Business Student′s Guide offers a structured approach tailored for business students embarking on research endeavors. It covers the foundational elements needed to initiate and sustain a project from conception to completion.
The book emphasizes practical strategies for planning, execution, and oversight of research activities. Authors Michael J. Polonsky and David S. Waller draw on their expertise to address common challenges faced by students in business contexts.
Readers will find guidance on organizing resources, timelines, and methodologies specific to business research. The content is designed to build confidence in handling complex projects independently.
Overall, this resource serves as a comprehensive companion for students seeking to develop robust research skills applicable to their academic and professional pursuits.
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