Effective Crisis Communication: Moving From Crisis to Opportunity
by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
Effective Crisis Communication: Moving From Crisis to Opportunity examines how communication shapes responses to crisis and disruption. Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger present a perspective that links crisis management with learning, adaptation, and the possibility of turning difficult circumstances into opportunities.
About This Book
Effective Crisis Communication: Moving From Crisis to Opportunity focuses on communication during challenging and disruptive situations.
Written by Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger, the book connects crisis response with the possibility of constructive change.
Its central perspective considers how organizations can move beyond managing immediate problems toward recognizing potential opportunities within a crisis.
The book is suited to readers interested in business communication, organizational management, and crisis-related decision-making.
Reviews
No reviews yet. Be the first to review this book!