New Venture Creation: An Innovator′s Guide to Entrepreneurship
by Marc H. Meyer, Frederick G. Crane
New Venture Creation: An Innovator’s Guide to Entrepreneurship explores the foundations of building a new venture from an innovator’s perspective. Written by Marc H. Meyer and Frederick G. Crane, this business title is suited to readers interested in entrepreneurship, innovation, and the process of launching new enterprises.
About This Book
New Venture Creation: An Innovator’s Guide to Entrepreneurship focuses on the process of creating a new venture.
Written by Marc H. Meyer and Frederick G. Crane, the book presents entrepreneurship through an innovation-oriented perspective.
It is intended for readers seeking an introduction to venture creation and the challenges associated with developing new businesses.
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