Contemporary Brand Management

by Johny K. (Kjell) Johansson, Kurt A. Carlson

Business

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This book provides essential knowledge on contemporary brand management, covering strategies, frameworks, and practical insights for building strong brands in today's competitive marketplace.

ISBN-13 9781452242873 ASIN 1452242879 Views 261 Publisher SAGE Publications, Inc Year 2014 Edition First Edition Format Paperback Product Group Book Pages 272 Adult No Created February 15, 2026 Updated September 24, 2026

About This Book

Contemporary Brand Management offers a clear overview of brand strategy in today's marketplace.

The book examines core principles and frameworks used by marketing professionals.

Readers gain practical insights into building and maintaining strong brands.

It covers key topics relevant to both students and practitioners in the field.

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