Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012
Darrell M. West examines six decades of election campaigning, from 1952 to 2012, through the changing lenses of television advertising and social media. Air Wars provides a broad historical perspective on political communication and the evolving media technologies used to reach voters.
About This Book
Air Wars examines the role of television advertising and social media in election campaigns between 1952 and 2012.
Darrell M. West presents a historical view of changing campaign communication across six decades.
The book focuses on the relationship between elections, political advertising, and evolving media technologies.
It offers readers an overview of how campaign messaging developed from television’s rise to the growing presence of social media.
Reviews
No reviews yet. Be the first to review this book!