Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition

by Ralph E. Hanson

Communication Media Studies journalism

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An essential guide to understanding mass communication, media influence, and public opinion in the modern world.

ISBN-13 9781452202990 ASIN 1452202990 Views 163 Publisher CQ Press Year 2013 Edition Fourth Format Paperback Product Group Book Pages 456 Created March 22, 2026 Updated October 24, 2026

About This Book

This textbook explores the dynamic relationship between mass media and society.

It examines how media messages influence public opinion and cultural norms.

Students will learn key theories and concepts in media studies.

The book covers traditional and emerging media platforms and their impact.

Real-world examples help readers understand media's role in daily life.

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