Pharmaceutical Marketing: .
by Brent L. Rollins, Matthew Perri
Pharmaceutical Marketing by Brent L. Rollins and Matthew Perri delves into the strategies and principles essential for promoting healthcare products. This book serves as a key resource for understanding the business side of the pharmaceutical industry, offering practical guidance for professionals and students alike. Available as a used copy in good condition.
About This Book
Pharmaceutical Marketing provides a comprehensive overview of strategies and principles in the pharmaceutical industry. Written by Brent L. Rollins and Matthew Perri, the book addresses key aspects of marketing medications and healthcare products effectively.
This resource is designed for students, professionals, and anyone interested in the intersection of business and healthcare. It covers foundational concepts to help navigate the complex landscape of pharmaceutical promotion.
As a used book in good condition, it remains a valuable tool for learning about ethical and regulatory considerations in marketing pharmaceuticals.
The authors draw on their expertise to deliver clear, actionable insights that support career development in this specialized sector.
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