App Savvy: Turning Ideas Into iPhone and iPad Apps Customers Really Want
by Ken Yarmosh
App Savvy explores how to transform an iPhone or iPad app idea into a customer-focused product. Ken Yarmosh offers a practical introduction to the thinking, planning, and development considerations involved in creating mobile applications people want.
About This Book
App Savvy focuses on turning ideas for iPhone and iPad applications into products designed around customer needs.
Ken Yarmosh presents the subject from a practical product and development perspective.
The book is intended for readers exploring how to develop, refine, and position mobile app concepts.
This edition is a used copy listed in good condition.
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