The Psychology of Attitudes and Attitude Change
by Gregory R. Maio, Geoffrey Haddock
This book by Gregory R. Maio and Geoffrey Haddock explores the psychology of attitudes, covering their structure, formation, and the processes involved in attitude change. It draws on key theories and research to explain how attitudes shape individual and social behaviors, offering a clear and comprehensive introduction to the topic for students and researchers alike.
About This Book
The Psychology of Attitudes and Attitude Change delves into the core concepts of attitudes within psychological research. It examines how attitudes are structured and the mechanisms that drive changes in these mental states.
Authored by experts in the field, the book provides an accessible overview of key theories and empirical findings related to attitude formation and modification.
Readers gain insights into the practical implications of attitudes in everyday decision-making and social dynamics, supported by established psychological frameworks.
This work serves as a valuable resource for students and professionals seeking to deepen their understanding of human cognition and behavior.
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