Customer Relationship Management CRM Software
An introduction to CRM software, its business applications, and how organizations use these tools to manage customer relationships and data.
About This Book
Customer Relationship Management CRM Software provides foundational information on CRM systems used by organizations to manage interactions with current and potential customers.
The book examines how CRM tools support sales, marketing, and customer service processes within businesses of various sizes.
Readers will find general guidance on selecting and implementing CRM solutions to improve customer data organization and communication efficiency.
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