Managing Corporate Social Responsibility: A Communication Approach
by W. Timothy Coombs, Sherry J. Holladay
A guide to effective CSR communication strategies, offering frameworks for organizations to manage responsibility messaging and stakeholder engagement.
About This Book
This book examines how organizations communicate their corporate social responsibility initiatives to stakeholders.
It provides frameworks and strategies for managing CSR messaging across different channels and audiences.
The authors explore the intersection of communication theory and corporate responsibility practices.
Readers will learn approaches for aligning CSR activities with organizational communication goals.
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