Managing Corporate Social Responsibility: A Communication Approach
by W. Timothy Coombs, Sherry J. Holladay
Managing Corporate Social Responsibility: A Communication Approach examines how organizations understand, manage, and communicate their social responsibilities. Written by W. Timothy Coombs and Sherry J. Holladay, this book offers a communication-focused perspective for readers interested in business, management, corporate responsibility, and organizational relationships with society.
About This Book
Managing Corporate Social Responsibility: A Communication Approach explores corporate social responsibility from a communication-centered perspective.
W. Timothy Coombs and Sherry J. Holladay examine how organizations address and communicate their responsibilities to society.
The book connects corporate social responsibility with organizational management, public communication, and stakeholder engagement.
It is suited to readers studying business, communication, management, and the role of organizations in society.
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