Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
Arthur Asa Berger examines the connections among advertising, fads, consumer culture, and American society. Focusing on advertising’s impact on character and social life, this fifth edition provides an accessible foundation for readers interested in media, marketing, and the cultural forces that shape consumption.
About This Book
Ads, Fads, and Consumer Culture explores advertising’s impact on American character and society.
Arthur Asa Berger focuses on the relationship between advertising, consumer culture, and changing social patterns.
This fifth edition offers an updated presentation of the subject for readers studying advertising and its broader cultural influence.
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