Creative Strategy and the Business of Design
Creative Strategy and the Business of Design explores the intersection of design, creative thinking, and business. Douglas Davis presents a focused look at how strategy and creativity relate within professional design, making this a relevant read for anyone interested in the business side of creative work.
About This Book
Creative Strategy and the Business of Design explores the relationship between creative strategy and business.
The book focuses on design in a professional and commercial context.
It presents design as more than a creative practice, considering its connection to strategic thinking and business objectives.
Readers interested in design, creativity, and business can use the book as a focused introduction to these connected areas.
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