Reinventing the Wheel: The Story of Unicycle.com: By the Founder of Unicycle.com and Banjo.com
by John Drummond, Carol Etter Mclean
The founder of Unicycle.com recounts building a niche online business, sharing the challenges and decisions behind establishing a unique retail presence.
About This Book
This book recounts the founding and growth of Unicycle.com, an online retailer specializing in unicycles.
Written by the company's founder, it offers an inside look at starting and running a specialized e-commerce business.
The narrative covers the challenges and decisions involved in establishing a unique retail presence on the internet.
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