Lean, Rapid and Profitable New Product Development
by Robert G. Cooper, Scott J Edgett
Lean, Rapid and Profitable New Product Development addresses the challenge of bringing new products to market efficiently and profitably. Written by Robert G. Cooper and Scott J. Edgett, this business-focused title is suited to readers exploring management and product development.
About This Book
Lean, Rapid and Profitable New Product Development examines the subject of developing new products with an emphasis on efficiency, speed, and profitability.
Written by Robert G. Cooper and Scott J. Edgett, the book is aimed at readers interested in business and product development.
Its focus brings together the goals of reducing waste, moving quickly, and creating commercially successful products.
Reviews
No reviews yet. Be the first to review this book!