Mass Media Research: An Introduction

by Joseph R. Dominick, Roger D. Wimmer

Education Communication Media Studies Research Methods

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Mass Media Research: An Introduction offers a foundation for understanding the study of mass media and communication. Written by Joseph R. Dominick and Roger D. Wimmer, it is suited to students and readers seeking an accessible introduction to media research concepts and practices.

ISBN-13 9781439082744 ASIN 143908274X Views 62 Publisher Wadsworth Pub Co Year 2010 Edition 9 Format Paperback Product Group Book Pages 464 Created August 16, 2026 Updated October 27, 2026

About This Book

Mass Media Research: An Introduction presents a foundation for understanding research related to mass media.

The book is suited to readers seeking an accessible entry point into media and communication research.

Joseph R. Dominick and Roger D. Wimmer provide an academic resource for studying how mass media can be examined through research.

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Mass Media Research: An Introduction

About This Book

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