Business and Society: A Strategic Approach to Social Responsibility (Available Titles CourseMate)
by Ferrell, O. C. Ferrell, Debbie Thorne Mcalister
Explores strategic approaches to corporate social responsibility, helping students and professionals align business goals with ethical and societal expectations.
About This Book
This book examines how organizations can integrate social responsibility into their strategic planning and daily operations.
It provides frameworks for evaluating the impact of business decisions on stakeholders and communities.
Readers will learn approaches for balancing profitability with ethical considerations and societal expectations.
The text emphasizes practical applications and case-based learning suitable for academic and professional settings.
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