Strategic Public Relations: 10 Principles to Harness the Power of PR
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Strategic Public Relations: 10 Principles to Harness the Power of PR

by Jennifer Gehrt, Colleen Moffitt, Andrea Carlos

Business Communications
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Strategic Public Relations introduces ten principles for harnessing the power of PR. Focused on strategy and communication, it provides readers with a concise resource for exploring public relations as a purposeful business practice.

ISBN-13 9781436387248 ASIN 1436387248 Views 153 Publisher Xlibris Year 2010 Format Paperback Product Group Book Pages 174 Created February 10, 2026 Updated October 10, 2026
About This Book

Strategic Public Relations presents ten principles centered on harnessing the power of public relations.

The book focuses on strategic thinking in PR, making it relevant to readers seeking a concise introduction to the field.

Its subject matter connects public relations with broader business and communications practice.

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