Advertising and Societies: Global Issues, Second Edition
by Barbara Mueller, Katherine T. Frith
Advertising and Societies: Global Issues, Second Edition offers a broad examination of advertising in relation to societies worldwide. With an emphasis on global issues and communication, Barbara Mueller and Katherine T. Frith present an internationally oriented resource for students and readers interested in advertising, media, and society.
About This Book
Advertising and Societies: Global Issues, Second Edition explores advertising within broader social and global contexts.
Written by Barbara Mueller and Katherine T. Frith, the book focuses on issues connecting advertising and societies around the world.
Its international perspective makes it relevant to readers studying advertising, media, communication, and social questions.
This second edition provides an updated presentation of the subject for academic and educational use.
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