The Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin presents a compelling case for integrating design thinking into business strategy to achieve sustainable competitive advantage.
About This Book
The Design of Business examines the role of design thinking in creating lasting business success.
It discusses how organizations can move beyond analytical thinking to embrace creative problem-solving.
The book highlights the importance of balancing reliability with validity in decision-making processes.
Readers will learn strategies for fostering innovation within established companies.
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