Winning in Emerging Markets
by Tarun Khanna, Krishna G Palepu Ph.D.
A practical guide offering frameworks and strategies for businesses aiming to succeed in emerging markets around the world.
About This Book
Winning in Emerging Markets provides essential insights for companies seeking growth opportunities beyond developed economies.
The authors draw on extensive research to outline frameworks that help organizations navigate complex market environments.
Readers will learn how to identify institutional voids and develop strategies tailored to local conditions.
This book serves as a valuable resource for executives, entrepreneurs, and students interested in global business expansion.
Reviews
No reviews yet. Be the first to review this book!