Buy-In: Saving Your Good Idea from Getting Shot Down
by John P. Kotter, Lorne A. Whitehead
Buy-In: Saving Your Good Idea from Getting Shot Down examines why worthwhile ideas can face resistance and how advocates can respond. John P. Kotter and Lorne A. Whitehead present a practical business perspective on communicating proposals, addressing objections, and building the support necessary to move ideas forward.
About This Book
Buy-In: Saving Your Good Idea from Getting Shot Down focuses on the challenge of gaining support for a promising idea.
Written by John P. Kotter and Lorne A. Whitehead, the book addresses the objections and resistance that can prevent proposals from moving forward.
It offers a business-oriented perspective on presenting ideas, responding to criticism, and building the support needed for acceptance.
This book may be useful to professionals, managers, and anyone seeking to communicate ideas more effectively in an organizational setting.
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