Spanning Silos: The New CMO Imperative
Spanning Silos: The New CMO Imperative examines how chief marketing officers can address organizational separation and encourage stronger connections across a business. David A. Aaker presents a focused perspective on marketing leadership, collaboration, and the evolving responsibilities of the CMO.
About This Book
Spanning Silos: The New CMO Imperative examines the role of the chief marketing officer in addressing organizational silos.
The book focuses on the importance of connecting separate parts of an organization.
It presents a business-oriented perspective on marketing leadership and cross-functional collaboration.
Written by David A. Aaker, this title is intended for readers interested in marketing and organizational management.
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