The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems
by Richard Pascale, Jerry Sternin, Monique Sternin
Shows how communities overcome tough problems by spotting and spreading positive behaviors already thriving within them.
About This Book
The Power of Positive Deviance presents a practical approach to solving complex social and organizational challenges.
Instead of importing external solutions, the method identifies and amplifies uncommon but successful behaviors already existing inside a community.
Case studies from public health, business, and development illustrate how small, internal innovations can drive large-scale change.
The authors emphasize listening, discovery, and local ownership over top-down directives.
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