Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
by Dave Ulrich, Norm Smallwood
Leadership Brand explores how organizations can develop customer-focused leaders who improve performance and create lasting value. Dave Ulrich and Norm Smallwood present leadership development as a strategic business priority, connecting the way leaders are developed with how organizations serve customers and build a distinctive, enduring leadership brand.
About This Book
Leadership Brand focuses on developing leaders who place customers at the center of organizational performance.
Dave Ulrich and Norm Smallwood examine leadership as a source of lasting value and organizational distinction.
The book connects leadership development with business performance and customer-focused thinking.
It is intended for readers interested in strengthening leadership capabilities and building a clear, durable leadership brand.
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