The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
by John Elkington, Pamela Hartigan
John Elkington and Pamela Hartigan explore the distinctive outlook of social entrepreneurs and their capacity to challenge established assumptions. Focusing on the creation of new markets, this book considers how unconventional ideas and entrepreneurial action can contribute to meaningful change in the world.
About This Book
The Power of Unreasonable People examines the role of social entrepreneurs and the ideas that motivate them.
John Elkington and Pamela Hartigan focus on how unconventional approaches can help create markets with the potential to change the world.
The book offers a business-oriented perspective on social entrepreneurship, innovation, and the relationship between enterprise and social impact.
Reviews
No reviews yet. Be the first to review this book!