Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
William F. Massy explores how universities can balance their educational mission with market realities and financial responsibility. Reengineering the University offers a management-focused perspective on institutional priorities, helping readers consider how colleges and universities can remain mission centered, market smart, and margin conscious.
About This Book
Reengineering the University addresses the challenge of leading higher education institutions in a changing environment.
Its central focus is the relationship between institutional mission, market awareness, and financial margins.
William F. Massy presents a framework for thinking about university priorities, decision-making, and organizational performance.
The book is intended for readers interested in the management and future of colleges and universities.
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