Generic: The Unbranding of Modern Medicine
Jeremy A. Greene examines the concept of the generic and its place in modern medicine. By exploring the labels, categories, and identities that shape medical practice, this book offers a thoughtful perspective on how medicine has been defined and understood.
About This Book
Generic: The Unbranding of Modern Medicine by Jeremy A. Greene explores the idea of “generic” medicine and its relationship to modern medical practice.
The book considers how medicine is shaped by names, labels, categories, and systems of recognition.
Its focus on unbranding invites readers to think about the forces that define modern medicine beyond individual treatments or products.
Written by Jeremy A. Greene, this work offers a focused perspective on the history and meaning of medicine’s modern identity.
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