Generic: The Unbranding of Modern Medicine
Generic: The Unbranding of Modern Medicine examines how generic drugs fit into the broader world of modern medicine. Jeremy A. Greene considers the relationship between branding, pharmaceutical products, and medical practice in this focused work on health and medicine.
About This Book
Generic: The Unbranding of Modern Medicine explores the place of generic drugs within modern medicine.
Jeremy A. Greene examines how ideas of branding and unbranding relate to medical practice and pharmaceutical products.
The book offers a focused perspective on medicine, health, and the changing meaning of generic treatments.
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