Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Why We Buy explores the science of shopping and the forces that shape consumer decisions. This updated and revised edition broadens its perspective to include the internet, the global consumer, and the evolving world of commerce, making it a relevant introduction to modern shopping behavior.
About This Book
Why We Buy examines shopping through the lens of science and consumer behavior.
This updated and revised edition extends its focus to the internet, the global consumer, and the broader forces shaping modern purchasing.
It offers a business-focused perspective on how people shop and how the shopping environment influences their decisions.
Reviews
No reviews yet. Be the first to review this book!
Write a Review
I will be using this book for:
6 total votes