Trademark: Legal Care for Your Business & Product Name
A practical introduction to trademark legal care for business and product names. Stephen Fishman presents accessible guidance for readers seeking to understand this area of business law.
About This Book
Trademark: Legal Care for Your Business & Product Name focuses on the legal considerations surrounding trademarks.
Written by Stephen Fishman, the book is intended for readers who want accessible information about protecting and managing a business or product name.
It offers a practical introduction to an area of business law that can affect naming and branding decisions.
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