Public Communication Campaigns
by Ronald E. Rice, Charles K. Atkin
Public Communication Campaigns is a scholarly resource centered on the study of communication campaigns for public audiences. Written by Ronald E. Rice and Charles K. Atkin, it supports students, researchers, and readers seeking an academic introduction to public communication and campaign research.
About This Book
Public Communication Campaigns focuses on the study of communication campaigns intended for public audiences.
The book offers a scholarly resource for readers exploring how public communication is planned, presented, and examined.
Written by Ronald E. Rice and Charles K. Atkin, it is suited to academic readers and students interested in communication research.
Its subject makes it relevant to courses and discussions involving public communication, campaign studies, and social science.
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