Effective Crisis Communication: Moving From Crisis to Opportunity
by Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger
Effective Crisis Communication examines how organizations can use communication to respond to crises and work toward opportunity. Written by Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger, this book is relevant to readers exploring public relations, organizational communication, and crisis response.
About This Book
Effective Crisis Communication examines communication in the context of organizational crises.
The book focuses on the movement from crisis to opportunity, highlighting communication as a central part of that process.
It is suited to readers interested in crisis communication, public relations, and business response strategies.
Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger are the authors.
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