Social Marketing in the 21st Century
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Social Marketing in the 21st Century

by Alan R. Andreasen

Public Health Nonprofit Social Marketing
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Explores how marketing strategies can address social issues and drive positive behavior change in contemporary society.

ISBN-13 9781412916349 ASIN 1412916348 Views 44 Publisher SAGE Publications, Inc Year 2005 Edition 1 Format Paperback Product Group Book Pages 280 Adult No Created March 24, 2026 Updated September 09, 2026
About This Book

Social Marketing in the 21st Century presents core marketing concepts applied to social issues and behavior change.

The book examines how traditional marketing tools can be adapted to promote public welfare and social causes.

It provides frameworks for planning, implementing, and evaluating social marketing campaigns.

Readers gain insight into ethical considerations and strategic approaches relevant to nonprofit and public sectors.

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