Social Marketing in the 21st Century

by Alan R. Andreasen

Public Health Nonprofit Social Marketing

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Social Marketing in the 21st Century offers a focused look at social marketing in a contemporary setting. Written by Alan R. Andreasen, it provides a useful resource for students, educators, and professionals interested in understanding the field and its relationship to broader social concerns.

ISBN-13 9781412916349 ASIN 1412916348 Views 58 Publisher SAGE Publications, Inc Year 2005 Edition 1 Format Paperback Product Group Book Pages 280 Adult No Created March 24, 2026 Updated October 20, 2026

About This Book

Social Marketing in the 21st Century focuses on social marketing as an area of study and practice in the contemporary world.

Written by Alan R. Andreasen, the book is suited to readers seeking an introduction or broader perspective on social marketing.

Its subject connects marketing concepts with social concerns, making it relevant to students, educators, and professionals exploring the field.

This edition is presented as a used book in good condition.

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