The Business of Media: Corporate Media and the Public Interest
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The Business of Media: Corporate Media and the Public Interest

by David R. Croteau, William Hoynes

Business Media Studies
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The Business of Media explores corporate media and its relationship to the public interest. Written by David R. Croteau and William Hoynes, it offers a focused resource for readers interested in media studies, business, and society.

ISBN-13 9781412913157 ASIN 1412913152 Views 223 Publisher SAGE Publications, Inc Year 2005 Edition 2nd Format Paperback Product Group Book Pages 336 Adult No Created February 28, 2026 Updated October 21, 2026
About This Book

The Business of Media focuses on corporate media and the public interest.

David R. Croteau and William Hoynes examine media as a business and consider its broader relationship with society.

This book is suited to readers exploring media studies, business, and questions surrounding the public role of media.

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I will be using this book for:
2 total votes