International Strategy: Context, Concepts and Implications
by David Collis
International Strategy: Context, Concepts and Implications provides a structured introduction to international strategy, examining its context, key concepts, and implications. Written by David Collis, the book offers readers a foundation for understanding strategic thinking in an international business setting.
About This Book
International Strategy: Context, Concepts and Implications introduces the subject of international strategy through its surrounding context and foundational concepts.
The book focuses on how strategic ideas relate to international business and the implications that follow from applying them across different settings.
Written by David Collis, it is suitable for readers seeking a structured introduction to international strategy.
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