Management and Creativity: From Creative Industries to Creative Management
by Chris Bilton
Management and Creativity examines the connection between creative industries and creative management. Chris Bilton focuses on the relationship between creativity and management, providing a concise, subject-centered resource for readers interested in business, organizational thinking, and the role of creativity in contemporary management.
About This Book
Management and Creativity examines the relationship between creativity and management.
The book considers creative industries as a context for understanding management practices.
It connects this discussion with the broader idea of creative management.
Chris Bilton presents a focused exploration of how these areas intersect.
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