Sales Force Design For Strategic Advantage
by A. Zoltners, P. Sinha, S. Lorimer
A strategic guide to designing and managing sales forces that deliver competitive advantage and align with business objectives.
About This Book
This book examines how companies can structure and manage their sales forces to gain a competitive edge.
It provides frameworks for aligning sales force design with overall business strategy and market conditions.
Readers will learn methods for optimizing sales force size, structure, and deployment.
The content focuses on practical approaches drawn from research and real-world application.
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