Words That Work: It's Not What You Say, It's What People Hear
Words That Work explores the gap between intended meaning and received meaning. Dr. Frank Luntz focuses on how people interpret language, offering a practical perspective for readers who want to communicate with greater clarity, awareness, and impact.
About This Book
Words That Work examines the relationship between language, meaning, and audience response.
The book’s central idea is that effective communication depends not only on what is said, but also on how people hear and interpret it.
Dr. Frank Luntz presents the subject through a practical lens for readers interested in making their words more effective.
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