Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
Boeing versus Airbus explores the high-stakes competition between two leading names in aviation. John Newhouse provides an inside look at an international business rivalry, placing the contest within the broader context of the global aerospace industry.
About This Book
John Newhouse examines the competition between Boeing and Airbus.
The book focuses on the business rivalry connecting two major names in aviation.
It presents an inside account of an international contest shaped by the global aerospace industry.
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