The Eureka Factor: Aha Moments, Creative Insight, and the Brain
A scientific look at how sudden insights occur in the brain and what enables creative problem solving and aha moments.
About This Book
The Eureka Factor examines the neuroscience of creative insight and sudden understanding.
Authors John Kounios and Mark Beeman present research on how the brain generates aha moments.
The book discusses cognitive processes involved in problem solving and creative thinking.
Readers learn about the conditions that foster insight and the mental states linked to breakthroughs.
Reviews
No reviews yet. Be the first to review this book!