Digital Marketing Strategy: An Integrated Approach to Online Marketing
Digital Marketing Strategy: An Integrated Approach to Online Marketing offers a structured introduction to planning and coordinating online marketing activities. Simon Kingsnorth focuses on an integrated approach, helping readers understand digital marketing as part of a broader business and marketing strategy.
About This Book
Digital Marketing Strategy: An Integrated Approach to Online Marketing presents a strategic perspective on digital marketing.
The book focuses on integrating online marketing activities rather than treating individual channels in isolation.
It is intended for readers seeking a structured understanding of how digital marketing can support broader business and marketing objectives.
Simon Kingsnorth provides a business-focused introduction to planning and coordinating digital marketing efforts.
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