Managing Innovation: Integrating Technological, Market and Organizational Change
Managing Innovation explores how technological, market, and organizational change come together in the innovation process. Joe Tidd and John R. Bessant provide a broad foundation for readers seeking to understand innovation management and the relationships among the forces that shape it.
About This Book
Managing Innovation examines innovation through the connected lenses of technological development, market conditions, and organizational change.
The book offers a broad foundation for understanding how these dimensions interact within innovation management.
Written by Joe Tidd and John R. Bessant, it is suited to readers studying or working with innovation and organizational development.
Its focus is the integration of technology, markets, and organizations in the management of innovation.
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