Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
by Eric Lamarre, Kate Smaje, Rodney Zemmel
Rewired explores how organizations can compete and grow as digital technologies and artificial intelligence reshape business. Drawing on a management perspective, Eric Lamarre, Kate Smaje, and Rodney Zemmel offer guidance on adapting strategy, operations, and organizational capabilities for a rapidly changing competitive landscape.
About This Book
Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI focuses on competition in a business environment transformed by digital technologies and artificial intelligence.
Written by Eric Lamarre, Kate Smaje, and Rodney Zemmel, the book presents a management-oriented perspective on adapting organizations for technology-driven change.
Its subject matter spans digital strategy, AI, organizational transformation, and business performance.
The book is intended for readers seeking practical guidance on how companies can respond to evolving technological conditions.
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